Our brands

We're a leading provider of award-winning insurance solutions in the UK, distributing our Personal and Commercial products through brokers, intermediaries, affinity partners and the internet. We have four consumer brands – Back Me Up, Castle Cover, Kwik Fit Insurance Services and RIAS.


Ageas logo

We sell both personal lines and small commercial insurance packages through brokers, intermediaries and affinities across the UK and online. We also partner with some of the nation’s most well-known brands, such as Age UK, John Lewis, Virgin Money and General Motors.

Back Me Up

Back Me Up

Back Me Up is a new, simple approach to insurance for 17 – 49 year olds, providing custom-made cover managed through the Back Me Up App.  The brand is one of the UK’s most exciting, first-to-market insurance brands to date, providing cover with no annual contract or penalty fees and the flexibility to choose cover for the possessions and experiences that matter most.  Back Me Up is based in Bournemouth, with claims expertise delivered from Eastleigh, and is supported by a lively, online Community. 


RIAS specialises in providing high quality, low cost insurance for the over 50s and acts as an intermediary providing tailored products and services including home, motor, travel and caravan insurance. RIAS provides insurance products to over 700,000 home, car and travel customers.

Castle Cover

Castle Cover is an over 40s Personal Lines insurance specialist based in Bournemouth, Dorset. The brand provides insurance products such as home, motor and travel to 220,000 policyholders.

Kwik-Fit Insurance Services

Ageas purchased Kwik-Fit Insurance Services (Kwik-Fit) in August 2010 (Kwik-Fit was the insurance broking division of Kwik-Fit (GB) Limited, the automotive and parts repair business).  Since 1995, Kwik-Fit has grown to become one of the UK's leading motor insurance distributors.