Ageas Insurance Ltd.
Our heritage
We can trace our roots back to 1824
Protecting customers for 200 years
Ageas is an award‑winning, international insurance group with major markets in Europe and Asia and a heritage dating back to 1824. In the UK, Ageas operates as a family of insurance businesses1 and brands - including Ageas, Rias, esure, Sheilas’ Wheels and First Alternative - and works in partnership with Saga.
Together, this portfolio delivers well‑established personal lines insurance solutions to around seven million2 customers, positioning Ageas as one of the largest personal lines insurance groups in the UK.
Find out more about Ageas Insurance.
AG founded
We can trace our roots back to 1824 when AG Insurance was founded in Belgium – there began our journey as a life insurer. We would soon start expanding our cover and products.
Bishopgate founded
In 1939, we formed as Bishopgate Insurance in the UK. Since then, we continued to expand our insurance business sold through brokers in the following decades.
Rias bought
In 1997, we bought our first independent brand. At Rias, we're committed to high quality, affordable car and home insurance, and unbeatable customer service.
Fortis Insurance
We bought Northern Star in 2000 and became Fortis Insurance. As Fortis, we strengthened our presence in the UK through broker distribution and by partnering up with high profile brands.
New brand created
In 2010, we renamed Fortis as Ageas. As a new brand in the UK market, we've continued to work with brokers and partners to deliver great outcomes for customers.
Direct brand launch
In 2018, we launched the Ageas brand direct to you! This meant customers could purchase Ageas Motor Insurance and pet insurance directly from us and to see how we can make insurance easy first-hand.
Home launch
In 2020, we launched Ageas Extra Home Insurance. This meant Ageas motor, home and pet insurance could now all be bought direct.
Van launch
In 2021, we launched Ageas Van Insurance, broadening our product range further. This meant customers could now purchase Ageas motor, home, van and pet insurance.
Travel launch
In November 2022, we launched Ageas Travel Insurance, to help make travel insurance easy for our customers too. We are now pleased to offer Ageas motor, home, van, travel and pet insurance.
Saga partnership
In 2024, Ageas signed a 20 year partnership with Saga Car and Home Insurance. By combining Saga’s decades of customer insight with Ageas’ insurance expertise and award-winning UK-based claims team, we’re committed to providing excellent service and cover that customers can rely on.
esure Group
In 2025, we bought esure Group, marking a major milestone in our UK strategy, making us the third largest personal lines insurer in the UK. We’re combining the strengths of our broker and partnership network with esure’s expertise in direct customer engagement, giving you more ways to enjoy excellent service and value.
1 Ageas UK operates through a number of insurance and service businesses, including Ageas Insurance Limited, Ageas Retail Limited, esure Insurance Limited, esure Services Limited and Acromas Insurance Company Limited.
2 Customer numbers are portfolio‑wide and represent approximately 6.9 million customers as at December 2025.