Our brands and partners

At Ageas, we make insurance easy for everyone. We offer flexible cover for your car, home, travel, and more – available through price comparison websites, brokers or directly from us. 

Our UK-based claims team is here 24/7, and our self-service digital tools make managing your policy effortless. Whether you're checking documents, updating details, or making a claim, everything you need is right at your fingertips. At Ageas we believe that insurance should fit around your life - not the other way around.

We’re proud to be a leading personal lines insurer, trusted by brokers and partners across the UK. In 2025, we were named Broker Partner of the Year at the British Insurance Awards - a testament to our commitment to brokers, partners, and their customers.

We’re a consistent, stable presence, offering practical solutions; we listen, respond, and act. Whether you're a regionally focused broker or part of a national presence, we’re here to support you and your customers - we’re Brilliant Together.

Rias has earned the trust of customers who value insurance with exceptional service, offering carefully considered cover for your car, home, and travel - designed to make life simpler.

With award-winning¹ UK-based customer support, easy-to-use online tools, and a commitment to lasting customer relationships, Rias stands for clarity, confidence, and care. Whether you’re protecting what matters to you or planning for the future, we’re here to help you feel secure, every step of the way. It’s insurance as it should be.

Saga Car and Home Insurance is provided in partnership with Ageas, with exceptional service at its heart. Combining Saga’s decades of customer insight with Ageas’s insurance expertise and award-winning UK-based claims team, we deliver cover you can rely on.

Whether you’re getting a quote or making a claim, you’ll receive clear communication, and fast support. It’s a partnership built on trust, designed to give customers peace of mind at every step - because experience is everything when it comes to protecting what matters most.

esure offers personal motor and home insurance, with a focus on innovation, simple digital experience and expert, empathetic service.

Our customers know they can be sure with esure.

Sheilas’ Wheels offers car and home insurance with heart and soul.

Well-known for recognising safer drivers, we understand our customers, speak their language, and create products to meet their needs.

Sheilas’ Wheels is a big personality that earns and inspires loyalty.

First Alternative gives our customers quality motor insurance products, supported by the same great service our customers expect of us. First Alternative is about delivering great value cover and coming through for our customers when they need us.