About Ageas
The Ageas group provides customers with peace of mind when they need it most
Making insurance simple and human.
Trusted by millions worldwide, Belgium's largest multi-national insurer Ageas group protect what matters most, by supporting customers through life's key moments.
Ageas UK is proud to be part of the Ageas group
Simpler, fairer and more personal
Whether through price comparison websites, brokers, or directly with us, our mission is clear. To deliver insurance that’s simpler and fairer.
Backed by Belgium’s largest multi-national insurer, and having protected customers since 1824, we combine global strength with deep local knowledge, putting people at the heart of everything we do.
Brands and partners
At Ageas UK, we bring together a strong family of insurance brands - including Ageas, Rias, esure, Sheilas’ Wheels and First Alternative, and work in partnership with Saga. Together, we deliver trusted insurance solutions to nearly seven million customers1.
[1] 6.9m as of December 2025 (supported by data: Consolidated customer numbers at the end of the year, Dec 2025 were 6.9m).
More about us
Awards
Ageas UK is recognised as a top employer, and for excellent customer service and claims technology. We're very proud of the recognition we've received, it’s rewarding for our people and good news for our customers.
Our awards
Our heritage
We’re part of an international insurance group with 200 years of experience. We can trace our roots back to 1824 and today we’re proud to be one of the largest car and home insurers in the UK.
Our heritage
Sustainability
With a commitment to supporting our customers, people, and the communities we operate in, we're investing in the future. Our Environmental, Social and Governance (ESG) framework covers five pillars that, as a company, are areas where we believe we can have the most significant impact.
Our sustainability hub