Ageas UK has been appointed to the home insurance panel for Sky Protect, signalling a further commitment to grow within what it describes as a “thriving personal lines market”.

Launched in 2023, Sky Protect - part of Sky, one of Europe’s leading entertainment and connectivity brands - offers customers comprehensive five-star Defaqto home insurance.

The new partnership combines Ageas’s specialist technical and data expertise with the reach and trust of the Sky brand, that provides a greater choice of flexible and convenient cover to protect policyholders' homes and belongings.

Managing Director of Broker and Partnerships at Ageas, Adam Beckett, said: “We are thrilled to protect the homes of even more customers across the UK through our partnership with such a well-known household name.

“We see an abundance of opportunities in the thriving personal lines market and this collaboration is a strong endorsement of our data and technical capabilities. Combined with our exceptional service mindset, this makes for a powerful partnership and platform for growth.”

Paul Sweeney, Managing Director, Sky Protect added: “Partnering with Ageas strengthens our panel model and enables Sky Protect to reach a wider footprint of UK homes. Offering customers better premiums for high-quality insurance solutions. Ageas’ reputation for great service and technical expertise makes them a valuable addition to the Sky Protect panel.”