Ageas UK has further strengthened its long-standing commitment to the UK broker market by joining the First2Protect panel, expanding access to its home insurance propositions for customers at key life moments.
Together, the partnership combined Ageas’s technical insurance expertise with First2Protect’s specialism in first-time buyers as well as rental tenants – supporting its customers with three home insurance products: Essentials, Home (Extra), and Tenants contents.
Ageas has a strong track record in the UK home insurance market and works closely with its broker partners to combine underwriting strength, dependable service and a relationship‑led approach to distribution. Joining the First2Protect panel reflects Ageas’s continued focus on being a trusted, long‑term partner to brokers who support customers making some of their most important financial decisions.
Founded in the early 1990s, with a clear aim to make protection advice more accessible, transparent and relevant, First2Protect is a specialist broker focused on helping individuals and families find insurance that suits real-life needs.
First2Protect offers dedicated broker support with straightforward, easy-to-quote processes and fast turnaround times for its c50k customers.
Mark Batten, Director of First2Protect, said:
“We’re excited to welcome Ageas to the First2Protect panel. This gives our brokers even more options to find the protection that fits their clients perfectly.
“Over the coming months, we’ll be working closely with the Ageas team to make delivering reliable, straightforward cover easier than ever.”
Claire Green, Ageas Director of Distribution, said:
“Buying or renting a home is a big moment, and for many people it can feel overwhelming. That’s where good advice, a simple journey and the right cover make a real difference. First2Protect does a great job at supporting customers at exactly that point – bringing expert broker advice into the mortgage or rental conversation.
“At Ageas, we will complement that expertise with strong underwriting, dependable service and a long-term commitment to the home market. Together, we will help our brokers grow with confidence while making sure customers feel properly protected from the outset; I’m really looking forward to what we can achieve together.”