Yoga Insurance has added one of the UK’s largest motor insurers, Ageas, to its carefully selected panel of private car insurers.

It comes as Ageas continues to cement its position as a leader in personal lines insurance sold through intermediated channels, particularly where it’s traded electronically.

Yoga Insurance is a fully self-service, online insurance broker. It puts control in the hands of the customer, allowing them to manage their policies 24/7 from their computer or smartphone. Customers can access their documents, make changes, cancel or renew cover wherever and whenever they like.

Adam Beckett, Chief Distribution Officer at Ageas, said:

Our entire purpose as an organisation is to understand people and simplify insurance, so working with Yoga Insurance is the perfect fit. The company is tuned in to evolving consumer needs and has created a digital proposition which lets customers have insurance their way, on their own terms.

James Littlewood, Associate Director at Yoga Insurance, added:

Ageas’s reputation for supporting brokers and their customers in personal lines insurance meant we just had to have them on our panel. We’re delighted to be able to offer their car insurance to our customers going forward.

Ageas established a new relationship with software house, Ignite, to join the Yoga Insurance panel.

Christian Wright, Head of Business Development at Ignite, said:

Ignite is building a wide panel of motor insurers and this new IHP integration makes Ageas a major partner for Ignite and Yoga. We’ve managed to achieve this project in a matter of months thanks to the quality of requirements supplied by Ageas and the expertise and good-spirited collaboration of the respective teams.

The deal with Yoga Insurance is the latest in a succession of electronically traded personal lines successes for Ageas in the last 12 months.

Adam Beckett reflected:

2022 has been a year of sharp focus on personal lines at Ageas and this latest deal with Yoga Insurance is testament to our offering for personal lines brokers, particularly those who are trading products electronically.