Ageas UK has appointed Claire Green as its new Director of Distribution as it continues to cement its commitment to the personal lines broker market.

The selection highlights Ageas’s enviable pipeline of internal talent, with Claire having worked for Ageas for eight years, most recently in the role of Head of Strategic Partnerships.

Ageas’s Chief Distribution Officer, Adam Beckett, said: 

 I am delighted that we have been able to recruit for this role from within our talented team. Claire has already worked with many of our largest broker partners and we know her experience will be of huge benefit to them in her new role.

Claire’s proven success record at Ageas also includes building and developing relationships within the affinity and bancassurance space, giving her an enviably broad base of experience that our partners will no doubt be keen to draw from.

Claire will work alongside fellow Director of Distribution, Darren Whittaker, and together they will lead all of Ageas’s broker and affinity relationships.

Ageas unveiled its latest strategy for the UK business early last year, with a focus on personal lines insurance electronically traded through intermediaries.

Since then, it has been named personal lines insurer of the year three times*, announced new deals with the likes of Sainsbury’s Bank and Go Shorty, and completed the sale of its commercial lines business to AXA to allow greater focus on its core strength of personal lines.

A series of investments in its data capability and digital offering have also followed, with the announcement of a partnership with EIS which will deliver a once-in-a-generation acceleration in digital capability.

The appointment of Claire Green to Director of Distribution follows a string of other senior hires to bolster its already expert team. They include the appointment of Neil Mercier as Head of Standard Motor and the appointment of Alison Platt to chair of the UK Board starting in October.