Adam Beckett has been appointed as Ageas UK’s new Chief Distribution Officer (CDO) and will start with the business at the beginning of 2021.

Adam joins following a career spanning 20 years with Aviva, where he was most recently Propositions Director. With a well-rounded experience of marketing, digital distribution and sales in the general insurance industry, Adam brings with him expertise of growing partnerships with the broker, aggregator, retail and affinity channels. He is experienced in working with brokers to develop products, service propositions and innovative offers for customers and distribution partners across a range of brands in both Personal and Commercial lines.

In this role as Chief Distribution Officer Adam will have responsibility for leading the distribution strategy, including further building on Ageas’s broker channel which generates over 80% of the business. Adam will work with Mark Auchterlonie, Darren Whittaker and Russell White, who were appointed as Directors of Distribution last year further cementing Ageas’s commitment to the broker market.

As part of Ageas’s executive team, Adam will also contribute to the leadership and decision making of the wider UK business as it focuses on developing in its core markets.

 Ant Middle, Ageas UK CEO said: Adam’s proven leadership abilities and reputation for being able to manage high performing distribution channels, while maintaining strong relationships in the broker market make him an obvious choice as our new Chief Distribution Officer. His appointment completes the additions to the UK executive team, and we look forward to welcoming him to this key role.

Commenting on his appointment, Adam said: I am delighted to be joining the Ageas team at an exciting time for the business and working closely with our distribution partners to support our shared growth ambitions. Ageas already has a great customer proposition and I look forward to playing my part to continue to develop this in 2021 and beyond at a time of change and opportunity in the insurance market

Adam’s appointment completes the Ageas executive team following Ant Middle’s appointment as CEO and is subject to the usual regulatory approvals.