Ageas has underlined its commitment to supporting their commercial broker partners through investment in the latest digital technology by launching 'Live Chat'. The new functionality can be used by brokers to access Ageas commercial lines products through three of the four major imarket software houses.

Live Chat, which is available for any digitally-traded Ageas commercial products when using Acturis, Applied and SSP, has been carefully developed to allow brokers to have conversations with Ageas in real time. It also reduces the need for brokers to rely on telephone support.

Ageas already promotes strong relationships as the crew behind its brokers. The unveiling of Live Chat - its latest digital enhancement - will help to further improve the flow of communication between brokers and their digital underwriters.

Cathy Taylor, Ageas's Commercial Underwriting Director, said: "We're already helping brokers with a range of digital enhancements across our software providers. The addition of Live Chat enables us to extend that support and encourage even stronger and faster dialogue with brokers, which in turn helps them to meet their client needs more efficiently.

"We've extensively tested the platform with some of our brokers and their feedback has been positive."

Megan Hey - Trainee Account Handler – Bluefin Stockport said: “I have been using the Ageas live chat facility regularly for a month or two and I have always found the service to be great.  The underwriters are knowledgeable and resolve any queries quickly and efficiently.”

Ageas believes Live Chat will provide the human support that brokers want, ensuring queries are addressed quickly and efficiently during the process of quoting and buying a digitally traded insurance product. 

Ageas is due to commence testing with the final iMarket software house, Open GI, very soon and this is expected to be live in the next quarter.