Ageas has secured its position as Age UK Enterprises’ long term insurance partner by signing a new 10 year deal. Through this new arrangement, Age UK aims to grow its 1.3m customer base, working closely with Ageas to offer a range of personal insurance products.  

Having worked together since 2006, the partnership will continue to provide Home, Motor and Travel insurance to Age UK Enterprises, the leading social enterprise in financial services. In addition, the strengthened relationship will extend the product range to include Classic Car and Motorbike insurance as well as a standalone car Breakdown product.

The new, extended partnership, designed to meet the needs of those in later life, will mean the Ageas and Age UK relationship will span three decades. With Ageas's expertise in underwriting and service provision, the partnership intends to grow its 1.3 million base so that many more people benefit from peace of mind and individual protection from specially designed products. Key benefits for Age UK customers include no upper age limits or hidden admin fees and Which?-recognised interest-free monthly instalments at no extra cost.

In addition, customers will be able to manage their insurance policies online, wherever and whenever they want, using Ageas’s specialist customer platform.

Ant Middle, CEO of Ageas Retail said:  “It’s an honour to continue to work in true partnership with Age UK for the next 10 years. Our long-term strategic partnership combines our customer-focused interests and complementary values, and we are excited by the opportunities it brings, both immediate and in the future. Our partnerships business is something Ageas is very proud of and this extended relationship affirms our ambition to continue to develop it and grow.”

Gordon Morris, Managing Director of Age UK Enterprises, said: “We have over 30 years’ experience of providing financial products and services that are tailored to our customers’ needs. We are delighted to continue working with Ageas for our insurance portfolio – Ageas has the product expertise to meet our commitment to providing customers in later life with a choice of competitive, quality products which are tailored to meet their specific needs, from initial sales interaction through to claim.”