Ant Middle joins Ageas Retail and Distribution as its new Partnerships Director from 21 January.  Ageas Retail has a customer base of 2.6 million and is the fourth largest Personal Lines broker in the UK. 

With a wealth of significant experience across the insurance industry, Ant will be responsible for leading the partnerships team and continuing to develop Ageas’s proposition in order to target and attract new clients, as well as providing support and expertise to the range of current partners. 

Under Ant’s leadership and utilising his broad range of market connections, coupled with the team’s proven track record, Ageas intends to grow its partnership business from an already strong base.  In his new role Ant will become a member of the Ageas Retail Board and Retail Management Committee.

Mark Cliff, CEO of Ageas Retail and Distribution said: “Ant is a key appointment for Ageas and I’m delighted that we have attracted someone of his calibre, with his significant expertise and industry contacts. We pride ourselves on partnering with some of the UK’s strongest brands, and are keen to develop our partnership strategy even further. Ant is just the person to lead us forward in this important area as we continue to attract, grow and retain customers, working with both new and existing partners.”

Commenting on his appointment, Ant Middle adds: “It’s a great time to be joining Ageas, and I’m looking forward to building on the significant partnerships already in place.  Ageas has a strong track record and reputation in the affinity partnership market and I’m excited about the opportunities that exist for us to broaden our reach.” 

Ant’s appointment comes hot on the heels of Ageas announcing its broadened insurance partnership with Vauxhall, one of the UK’s largest motor manufacturers, to include van insurance for the first time.