Adam Farr has been appointed to the newly created role of Commercial Regional Underwriter responsible for the Midlands region. Adam has worked for Ageas since 2010 as a Commercial Underwriter and is a well-known and respected figure in the broking community.  Adam’s appointment expands and strengthens the existing team of commercial regional underwriters and increases the ground level support Ageas offers its SME broker partners.

Adam brings a wealth of insurance industry experience to the role and will provide the hands on assistance brokers need to develop their SME businesses.  His role will see him working side by side with brokers in their offices to complement their own expertise and to provide dedicated underwriting support.  In addition to helping brokers maximise opportunities to grow their client base, Adam will focus on identifying and developing product solutions to support the needs of the SME sector.

Chris Dobson, Broker Distribution Director at Ageas Insurance said: “Boosting the support we offer brokers at a local level and enabling them to expand their client portfolios and profitability is central to our commercial growth strategy.  Adam is very well respected by the SME broker community and is the perfect candidate to lead this initiative and deliver the ‘personal touch’ that we know they need and appreciate.  Adam’s appointment builds on our existing team and will increase our accessibility, making it easier to do business with Ageas.”

Commenting on his appointment, Adam Farr added: “This is an exciting opportunity. I am delighted to be able to use my underwriting and relationship skills to help our Midlands based SME brokers gain a competitive advantage.”