The Groupama Insurance Company Limited brand transition to Ageas Insurance Limited has started.  From 14th May 2013 the Groupama Insurances brand will no longer be promoted in the UK, but the name will continue to be used as a legal description of the company until the Part VII portfolio transfer is complete.  This portfolio transfer process has begun as Financial Conduct Authority, Prudential Regulation Authority and Court approval is sought to change the Groupama Insurances legal entity to Ageas Insurance Limited.  Subject to court processes, it is expected this will be complete by the beginning of 2014.
Reflecting the change process, brokers visiting the BIBA Conference next week will see Ageas as a principal sponsor and the company’s largest ever presence at the conference.  Brokers will have the opportunity to meet representatives from both Ageas and Groupama Insurances including the senior management team: Ageas UK CEO Andy Watson, Retail and Distribution CEO Mark Cliff, Insurance CEO François-Xavier Boisseau and Distribution Director Chris Dobson.
François-Xavier Boisseau said: “The timing of the brand transition has been dictated by the legal process, but by a happy coincidence it has given us the perfect platform at this year’s BIBA Conference to show brokers we are the same business with the same focus on delivery, but with a broader proposition and expertise. Over time, Groupama will become known as Ageas as we complete our portfolio transfer.   
“As we have said previously, our chief aim during this process is to deliver certainty and continuity to our brokers and partners. Both existing Ageas and Groupama products will continue to be available during and after the integration process and brokers will have access to our key people in the way they have always done. This is a message we’ll be sending out loud and clear next week at the BIBA Conference.”