The partnership involves rebranding the stadium to ‘The Ageas Bowl’, as part of a six year deal.

The newly rebranded Ageas Bowl was unveiled this week to Hampshire Cricket members and partners of The Ageas Bowl.

Barry Smith, CEO at Ageas UK commented:  “We are delighted to reveal the new branding of The Ageas Bowl ahead of this year’s cricket season.  This partnership provides us with an excellent platform to continue to raise the profile of the Ageas brand. The Ageas Bowl has generated local and international recognition for cricket but also hosts a number of prestigious events including concerts and family events.  We very much look forward to continuing to work with Hampshire Cricket Club on what is proving to be a very exciting partnership.”

Rod Bransgrove, Chairman at The Ageas Bowl said: “I am extremely pleased to see The Ageas Bowl unveiled formally this week. The transformation to its current state since the announcement of the partnership earlier this year has involved a great deal of effort by my staff, the Ageas team and our partners and suppliers.

“However, to see the branding around the ground and on the Club’s website looking so good is a testament to their hard work and to a fruitful working relationship.”