The sponsorship will see the Festival rebrand to the ‘Ageas Salisbury International Arts Festival’, commencing with the 2012 event, Friday 25 May – Saturday 9 June.

The Festival presents a wonderful array of spectacular events.  Classical and world music share the limelight with international theatre, dance, film, visual arts, children’s events, free outdoor events and a full literature programme.  The Festival brings the best artists from around the world, commissioning and creating work unique to the region.  Highlights for the 2012 programme include the vibrant culture of Brazil, celebrations of Olympic themes and the Queen’s Diamond Jubilee Celebrations.

Barry Smith, CEO at Ageas UK commented:  “We are delighted to be partnering with the Festival team to launch the Ageas Salisbury International Arts Festival.  It has been a momentous year for us under a new brand and this sponsorship deal provides us with an excellent platform to raise the profile of the Ageas brand in our local area and internationally through alignment with this world-renowned arts festival. We very much look forward to continuing to work with the Festival team on what will prove to be a very exciting partnership.”

Ageas is a leading insurer of Personal and Commercial lines insurance and Protection solutions, insuring around 8 million customers in the UK.  As a result of its growth strategy, Ageas now employs over 5,500 people nationally, with over 1000 employees at both its offices in Eastleigh and Bournemouth, and almost 800 at its office in Gloucester.

Maria Bota, Festival Director adds:  “We are delighted to welcome Ageas as the new Principal Sponsor of what will now be known as the Ageas Salisbury International Arts Festival.  They join us at a time when the Festival is on the move.  Audiences have doubled over the last three years and the majority of attendees experience the Festival for free through our outdoor events and free installations.  Our Principal Sponsor plays a major part in enabling us to sustain the success of the Festival.  We are really enjoying working with Ageas.”

The full event programme for the Ageas Salisbury International Arts Festival will be announced in February 2012.